When Rob Rhinehart sought to raise some money to expand production of his self-made superfood drink, Soylent, he asked for a humble $100,000. A little over a week into the 30-day campaign he?d raised almost $400,000. The initial goal was met within two hours. Wow! ?People were really wondering if there was actually a demand for this sort of thing and I think we?ve demonstrated that there is,? Rhinehart told FORBES. Why the intense interest? Rhinehart?s invention ? a powder made up of nutrients t...
When Rob Rhinehart sought to raise some money to expand production of his self-made superfood drink, Soylent, he asked for a humble $100,000. A little over a week into the 30-day campaign he?d raised almost $400,000. The initial goal was met within two hours. Wow! ?People were really wondering if there was actually a demand for this sort of thing and I think we?ve demonstrated that there is,? Rhinehart told FORBES. Why the intense interest? Rhinehart?s invention ? a powder made up of nutrients t...
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